Technolandy

Day 157 (of 2025/26) #MooseHide Campaign Day

Today is Moose Hide Campaign Day.
A day centered on awareness, reflection, accountability, and action toward ending gender-based violence, particularly violence against Indigenous women and children.

Moose Hide Campaign

Moose hide itself carries symbolism. It represents taking a stand against violence and recognizing the ongoing impacts of systems that attempted to erase Indigenous Peoples, cultures, languages, and identities. Today I wanted to take some space in this blog to share the campaign and amplify its goals.

There are still truths that need to be unpacked. Conversations that many people remain uncomfortable having. Still realities that some continue to deny because they wish history had unfolded differently.

But wishing does not rewrite truth.

The Canadian Indian residential school system was part of a deliberate system designed to separate children from families, suppress language and culture, and dismantle Indigenous identity. Aka Genocide. The legacy of that system continues across generations through trauma, inequity, and mistrust. Reconciliation cannot happen authentically if people refuse to acknowledge the history that created the harm in the first place.

And there are still ongoing injustices demanding attention.

The Highway of Tears remains a painful reminder of the many Indigenous women and girls who disappeared or were murdered along Highway 16 in northern BC. Families and communities continue to call for better investigation, transparency, accountability, and sustained attention rather than fleeting headlines.

Today many people will wear moose hide, physical or virtual, as: “a commitment to take action in honour of women and children everywhere, and a symbol of honouring Indigenous medicine and belonging that is here to stay.”

What I appreciate about the Moose Hide Campaign is that it is not framed as a one-day performative gesture. It is a grassroots Indigenous-led initiative connected to reconciliation, healing, education, and responsibility. It asks people, especially men and boys, to examine how violence becomes normalized, how silence protects systems, and how accountability must become collective rather than optional.

The way we confront systemic discrimination and systemic violence is not by avoiding discomfort.

We put light on it.
We talk about it.
We listen when communities tell us what is happening.
And we make sure people see these realities for what they are.

Awareness alone is not enough. But awareness is often where action begins.

Core Goals and Objectives to consider:

Core Goals and Objectives

• End Violence: To end violence toward women and children, particularly targeting the disproportionate violence faced by Indigenous women, girls, and 2SLGBTQIA+ people.
• Engage Men and Boys: To encourage men and boys to take responsibility, stand up against violence, and create a culture of healthy masculinity.
• Raise Awareness: To encourage public dialogue, education, and commitment to action against gender-based violence.
• Provide a Symbol of Commitment: To distribute and wear small moose hide squares as a pledge to honor, respect, and protect women and children.
• Promote Healing: To use ceremony (including fasting from sunrise to sunset) to promote healing and meaningful change among men.
• Long-Term Impact: The campaign aims to reach 20 million pins shared, ensuring all Canadians are involved in this change. [1, 2, 3, 4, 5, 6, 7, 8, 9, 10]